Research Publications
A Web site engagement measurement for digital marketers
Hackers and Founders Research
In: Handbook of Research on Customer Engagement'. Edward Elgar Publishers, 2019.
In: Handbook of Research on Customer Engagement'. Edward Elgar Publishers, 2019.
eTips. Marketing mobile apps
Hackers and Founders Research / The Open University
In: Marketing in the 21st century. The Open University London, UK, 2019.
In: Marketing in the 21st century. The Open University London, UK, 2019.
A research methodology for mapping the Latin American startup ecosystems and digital community components
Hackers and Founders Research / ESAN
53 CLADEA Scientific Conference, San Jose, Costa Rica. 2018.
53 CLADEA Scientific Conference, San Jose, Costa Rica. 2018.
Mapping the Latin American startup economy
Hackers and Founders Research / ESAN
XX AMS World Marketing Congress. University of Canterbury, Christchurch, New Zealand, 2017.
XX AMS World Marketing Congress. University of Canterbury, Christchurch, New Zealand, 2017.
Connecting Marketing Research and Marketing Practice in Digital Settings
Hackers and Founders Research
AMA, American Marketing Association Scientific Conference, Atlanta, USA, 2016.
AMA, American Marketing Association Scientific Conference, Atlanta, USA, 2016.
Web site Engagement
Hackers and Founders Research
In: 'Customer Engagement: Contemporary Issues and Challenges'. November, 2015.
In: 'Customer Engagement: Contemporary Issues and Challenges'. November, 2015.
Assessment of a Web comparative behavioural model with an interdisciplinary and complexity approach
Hackers and Founders Research
Academy of Marketing Science Conference, Lima, Peru. August, 2014.
Academy of Marketing Science Conference, Lima, Peru. August, 2014.
Why do digital marketers really need to work with engineers ?
Hackers and Founders Research
AEMARK. Spanish Marketing Academy Scientific Conference, September. 2014.
AEMARK. Spanish Marketing Academy Scientific Conference, September. 2014.
Engaging with Web sites in a highly-connected society
Hackers and Founders Research
Proceedings of Communication Technologies and Lifestyles meeting
Social Trends Institute / IESE Barcelona, May 2013
Proceedings of Communication Technologies and Lifestyles meeting
Social Trends Institute / IESE Barcelona, May 2013
Government Funded Research Projects
Applied tech research for European startups. Startup Europe A Coruña
Hackers and Founders Research
Promperu. Peru Ministry of Foreign Trade and Tourism, Lima, 2016
Promperu. Peru Ministry of Foreign Trade and Tourism, Lima, 2016
Tourism analysis and peer-to-peer accommodation platforms
through user-generated content
through user-generated content
Hackers and Founders Research, 2017
Spanish Ministry of Economy, Industry and Competitiveness, 2018 [Grant id.: TURCOLAB ECO2017-88984-R].
Spanish Ministry of Economy, Industry and Competitiveness, 2018 [Grant id.: TURCOLAB ECO2017-88984-R].
Promotion of research collaboration with international research
professors
Hackers and Founders Research
University of Lleida, Spain, 2017.
University of Lleida, Spain, 2017.
Keynote speech on Technology Marketing Honducamp.tech
ICHIETI Instituto Hondureña de Ciencia, Tecnología y la Innovación
Gobierno de la República de Honduras, Tegucigalpa, 2019
Gobierno de la República de Honduras, Tegucigalpa, 2019
Keynote speech on the application of technology marketing research
to Science-based startups
IRSPAS 2019. International Research Symposium on Pure and Applied
Sciences.
University of Kelaniya, Sri Lanka, 2019
University of Kelaniya, Sri Lanka, 2019
Commercialisation of Sri Lankan science-based projects, products
and services
National Science Foundation of Sri Lanka
Colombo, Sri Lanka, 2019
Colombo, Sri Lanka, 2019
Research Seminars and Courses
Applied tech research for European startups. Startup Europe A Coruña
European Commission, A Coruña, Spain, 2018
Marketing specifics in technology
Hackers and Founders Research / University of Vilnius
University of Vilnius, Lithuania, 2018
University of Vilnius, Lithuania, 2018
Applied research and global tech entrepreneurship
University of Lleida, Spain, 2017
Technology marketing
Hackers and Founders Research / ESAN
ESAN International Week, July 2017
ESAN International Week, July 2017
Big data for marketers
Hackers and Founders Research / ESAN
ESAN International Week, July 2017
ESAN International Week, July 2017
Digital entrepreneurship in Peru
Hackers and Founders Research / ESAN
Semana Internacional ESAN, 2017
Semana Internacional ESAN, 2017
H/F Research Post it Party
Hackers and Founders Berlin
Berlin, Germany, 2017
Berlin, Germany, 2017
Hackers and Founders Research
Hackers and Founders Maracay
Maracay, Venezuela, 2017
Maracay, Venezuela, 2017
The role of information and communication technologies in services marketing. A global perspective.
Hackers and Founders Research / ESAN
Hotel Intercontinental Lima. ESAN Graduate School of Business. June, 2016
Hotel Intercontinental Lima. ESAN Graduate School of Business. June, 2016
Digital marketing - strategies and techniques
Hackers and Founders Research / ESAN
Semana Internacional ESAN, July 2017
Semana Internacional ESAN, July 2017
Consumer behaviour in tech
Hackers and Founders Research / TBS Barcelona
International MBA. Barcelona, 2016
International MBA. Barcelona, 2016
Big Data Research
Hackers and Founders Research / ESCP Europe
European Masters of Digital Marketing. Madrid, Spain, 2016
European Masters of Digital Marketing. Madrid, Spain, 2016
Information and communication technologies in services marketing. A global perspective.
Hackers and Founders Research / University of Valencia
International MBA. Valencia, Spain, 2015
International MBA. Valencia, Spain, 2015
